Domain Registration
What makes a good domain name?
With the hundreds of marketing messages that we are exposed to every
day, you need to ensure that you standout among the crowd. If you
want your business to grow its market and increase sales, you have
to make sure your presence is significant and that any prospective
client is able to reach and identify you through an easy-to-remember
means: a remarkable domain name.
A generic domain name, apart from vastly improving your search
engine rankings, represents a superb branding opportunity and could
save you a fortune in marketing expenditure.
Companies waste millions a year advertising domain names that never
mark to customers. Think back about when you last heard a great
radio ad, but can't remember the phone number, website, or even the
name of the company. Clearly a memorable domain name would
dramatically increase response rates to any form of off-line
advertising
It would be rather naive to think that people would remember your
company name more readily than your product. Even the largest of
household names use generic domains when promoting their websites.
E.g. B & Q's website address is diy.com
Everyone looking to import a new car is familiar with the phrase
"car import agency." It is a generic term that describes every car
import agency.
Surfers would naturally 'stumble' across your website just by
guessing your address, and be unlikely to ever forget your web
address once having seen it - even six months down the line!
A good domain name should be:
- Memorable (easy to remember)
- Generic
- Descriptive
