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The One Way Links Program

The Business Outsourcing Services One Way Links Program directs to you one-way inbound-only links. The program subscribers are divided into three pods (A, B, C). The pods are balanced for site themes (e.g. travel sites, hosting sites, etc.) and PageRank. Members of Pod A provide links including 100 words of anchor text to members in Pod B. Members of Pod B provides the same to each member of Pod C. Each member of Pod C provides the same to each member of Pod A. Eureka! One-way links!

The number of websites in each pod depends on the total subscriber base. That will vary and tend to increase. Presently there are over 550 member websites. That means about 170+ non-reciprocal links pointing to the partners in each Pod and improving their link popularity. That is a lot of one-way links, all legitimate, real working websites. Further, throughout the membership year, as new subscribers sign on, they will be added to the program and further help you in building link popularity.

One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.

Why are One Way Links helpful?

Link building in general is an important part of making sure your site ranks well in the search engines. Google and many of the other search engines include link popularity as part of the way they evaluate the web pages they include in the search engine databases. Links are seen as a positive “vote” towards the quality of the web page. Each individual page acquires link popularity based on the pages that link to it. Google and Yahoo both have toolbars showing the page rank of pages you visit, so you can use these tools to get a good estimate of your pages’ link popularity. It is not necessary to get totally caught up in the minutia of which types of links from which types of pages are the most important. The bottom line is this: acquiring links pointing back to your website, particularly links from sites covering the same or related topics as your site, is helpful in the overall scheme of search engine ranking.

The big “plus” of one-way links is that you don’t have to worry about linking back to a “bad neighborhood”. If your site has links pointing back to sites that serve as “link farms” or “free-for-all” sites, you may not gain, and could actually lose page rank. These sites are rarely focused, and tend to have links to and from all different sorts of sites. Since there is no particular topic emphasis here, it is clear to Google and the other search engines that the sole purpose of these sites is to artificially increase the number of links pointing to your site. Since there is no value added for the search engine’s users, they in turn give no value to these links.

Another advantage to these focused, one-way links is that they will tend to stay in place. A website that features a link to your site probably does so because that site’s owner thinks that their visitors will benefit from the content your site has to offer. Rather than simply trying to manipulate search results, they want to add to the experience of their visitors; you benefit from having a long term link in place. Sites featuring reciprocal links may simply drop your link when it no longer suits their linking strategy.

How do I obtain natural links?

Building good content helps interest your visitors and keeps them on your website. By becoming an authority on your topic, you will attract more visitors. When another website in essence “votes” for the quality of your website by placing a link pointing back to it, you are obtaining natural linking. The more you can build upon helpful articles, FAQs and white papers, etc., the better reason for visitors to link back to your website because of the quality content.

One Way Linking Sources

There are a number of ways to get links from other sites back to yours. The most important principle to keep in mind is that you will get the most links when you offer something significant to link to. Think of what you can provide that people will want to link to:

  • Natural links given from topic-related websites that like your website
  • Providing free content, such as access to articles, e-books, FAQ’s and white papers
  • Directory links, listed under the category related to your topic
  • Business directory links, listed under the category related to your topic
  • Blogs, submitted to a blog directory and archived online
  • Business associations, listed under the category related to your topic
  • Newsletter text ads promoting your business, archived online at topic-related websites
  • Original articles, submitted to and archived online at topic-related websites
  • Original press releases, submitted to and archived online at topic-related websites
  • Original newsletters, submitted to and archived online at topic-related websites
  • White papers, submitted to and archived online at topic-related websites
  • E-books, submitted to and archived online at topic-related websites
  • Free software tools provided with required link back to website

For each of these types of content, you will want to have an active link pointing back to your site. Of course, when creating your own original content, always archive your own work on your website to build your content and increase your own link popularity by growing the number of pages on your website.

The extra value of Business Outsourcing Services’s one-way links is the fact that you are also promoting your website from the listing as well as the active link. Articles, newsletters, white papers, directory and business association links may bring in traffic from visitors who are interested in the description of your website listing.

As a continuous strategy in helping you create a greater impact on the web world, we also provide Article Submission Services.