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On-Page Optimization


On-Page factors are related directly to the content and structure of the website. This normally consists of pages written in the HyperText Markup Language (HTML) but also applies to other document formats that are indexed by search engines, for example, Microsoft Word or PDF formats. On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text. It may also involve reducing redundant HTML codes produced by Web page authoring tools and restructuring the site to produce better linked and focused page content.

Many search engines now discount the weight given to on-page factors because they give too much scope for abuse by SEO experts. In theory, the visible parts of a web-page are less prone to manipulation as they have to make sense to readers. However, doorway pages with redirections and clever use of style sheets enable different content to be served to search engines and end users.

Other factors directly under the control of the website are the amount of content. Large websites generally rank better than small websites for a number of reasons. Search engines also like fresh content and will spider this more frequently. A regularly updated news page, even a blog, can provide deep links to the rest of the website.

Getting a good ranking in a search engine hasn’t been the easiest thing for many. Search engines are getting smarter and more intelligent everyday, so now it takes more than just good content to top your competitors.

Some of the most important on-page optimization techniques we can do for you:

1. Title Optimization

A site’s title tag is by far the most important on-page optimization element. A title tag should be short but descriptive enough for your visitors to identify you and your business. Title tag is the first thing that is shown and indexed by the search engines. So naturally it is given a very high importance – out of thousands results that a searcher sees, your site’s title has to be appealing enough for him to want to find out more information. On the other hand, your title has to be appealing enough to the search engine in order to rank you above thousands of other similar websites like yours.

2. Meta Tags Optimization

A site’s meta tags may not be as important as it used to be before, however, meta description is something you can’t just ignore. A site’s meta description should contain a brief description of your website focusing on the areas and services that your business is specialized in. This small piece of text can be considered as a selling snippet, if a searcher finds it appealing he is likely to click and go inside your page to find out more information. But if your meta description is too generic and isn’t written too well then there is a good chance that your site will simply be ignored.

3. HTML Tags Optimization

It is necessary for you to highlight certain parts of your website that you want your readers to look at. There are several tags in html which allows you to do so. Business Outsourcing Services SEO team can identify these tags and work out to use to it for the optimization of your site, boost your site’s popularity, and increase your profit.

4. Keyword Optimization

Your site’s content needs to be optimized in such a way that it can suit both search engines and your readers. Stuffing your site with too many keywords can make your site unreadable. So you will need to have some sort of balance between your keywords and your content. Business Outsourcing Services is equipped with SEO experts who are able to make a relevant content, as well as provide important keywords to help your site achieve high pagerank values.

5. Link Optimization

It is important to optimize your internal and external outbound links for search engines as well as to give your visitors a better navigation. With this knowledge, Business Outsourcing Services has specialized in interlinking optimizations, allowing your site to gain more visitors, and your business to grow bigger.

6. Image Optimization

If your site has lot of images, you need to optimize them too as they can’t be read by the search engines. It’s very easy for a human reader to interpret the image into its meaning. However for a web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning.

Optimization is a meticulous task, but our professionals can always handle that, knowing it is only the first step of the SEO strategies. Another strategy to advance your website in the web world is through Web Directory Submissions.