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Content Writing Services

If you are interested in getting a website developed but always too busy running your day-to-day business affairs to write its content yourself, let us do it for you at Business Outsourcing Services. Just give us the idea of what your objectives are, the points you’d like to cover regarding your company or product and we’ll present your website information in a clear, persuasive and interesting way.

Our content writing services include:

  • Web site content
  • Brochures
  • Fliers
  • Flash intros
  • Mailers
  • Ad banners
  • E-newsletters
  • Slogans

Why content is important for your website

People use the Internet to get information about products, services, places… you name it, the Web has information on just about anything. It is a potent information source. That’s why, content is not just a string of words. Well-written content has multiple benefits.It attracts search engines, increases site traffic and provides useful information to existing and potential customers.

Here’s what professional web content writing from Business Outsourcing Services can do for your website:

  • Provide information to your readersContent is the single most important thing on your site. It tells your prospective customers who you are, what you stand for, what your business is all about, how you operate, the services and products you offer. The more you tell, the more you sell.
  • Attract search engines to your site
    Search engines look for keywords, key phrases, titles and descriptions to rankings in search results. Content writing takes these factors into consideration.
  • Attract search engine traffic by appealing both to human visitors (with relevant content) and to search engine spiders (with relevant content plus keywords, titles and descriptions).
  • Add value to your site and increase traffic
    Once you have a basic site up and running, you can add value to it with content that is useful to your visitors or customers. This may not have an immediate payoff or monetary benefit for your business but it does help to draw visitors to your site who may become customers later, and write articles or offer hints and tips on doing something better.

    • Educates
    • Entertains
    • Informs
    • Persuades
    • Changes perceptions
    • Expands your visitors’ horizons
    • And more..Increase site stickiness
      A content-rich site increases site “stickiness” and gets your customers coming back again and again. It could give them helpful information that is relevant to their business or interests
  • Depending on your objectives, your website could have content that:
  • Help people read online
    People read web content differently from the way they read magazines or newspapers. Since reading from the computer screen tends to strain the eyes, people tend to skim or scan text rather than read it word for word. Breaking up the content into short sentences and short paragraphs makes it easier to read. The use of subheads also retains a reader’s attention when you have long copy to read.
  • Add value to visualsYour word descriptions of your pictures would get rankings on the search engines, rather than the pictures themselves, or graphic text rendered in Flash. Skilful content writing adds value to the visuals on your site. For example, a walkthrough of your factory would be more effective with captions that describe the processes being shown.

 

A picture gallery of your company’s achievements would be greatly enhanced with content that places the pictures in a relevant context with surrounding text that tells your visitor about the event/award that is visualized. Products and services can be described in detail in a web catalog and their benefits in relation to competition can be highlighted. This will aid your prospective customers’ purchase decisions. Content is King.

What is that all about?

Content. Content.Content and more content.

Every webmaster worth his or her salt will tell you that if you want to progress naturally up the search engine rankings without paying for sponsored listings PPC (Pay Per Click). You must commit some of your web marketing budget to the creation of freshly written relevant content.

But why do I need content?

The main reasons are clear: the more quality content you have on your site, the more phrases and keywords it contains, the more chances for the Search Engines to read it your site, index it and add it to its own database.

Search Engines such as Google and Yahoo, MSN like content especially if it’s new, up-to-date and when content is constantly added to your site, as it tells the search engines you are adding more relevant information for searchers to find. Good content can also attract backlinks from other sites and forums which will add to your site’s link popularity and help you rank higher and improve PR of those pages and your site in general.

Web pages with little or no content on may get put into Googles supplementary results which are not good for you. If you are serious about your website and you want to improve your ranking and position you must be prepared to commit to the creation of carefully-worded, uniquely written content. Content writing is a specific skill which is not the same as general writing and should ideally be carried out by trained web content creation teams.

Why is Web Content Writing so difficult?

The problem with creating web content is the time it takes to do which includes researching about the topic, comprehension of the subject and the actual time to write and construct the page appropriately. Finding the right people to perform this task is one of the main problems, as you have to have a good grammar comprehension, proficient typing speed with accuracy and a love of words and enjoy sitting in front of a PC word processor for hours. And finally the pay isn’t that brilliant so you can see the dilemma. Finding people who fit the bill is one of the hardest tasks and keeping them interested for the long term is the next problem. And Business Outsourcing Services can give you all your web solutions for this.

When trying to communicate your content to your audience, it is important not only for it to be relevant, you also have to present it properly and we can provide that through Social Media Services.